Thank you for attending the “Going Digital” workshop. The links below provide further information on the topics we discussed. If you have any question please feel free to contact me directly.
Martin Danner
[email protected]
+64 9 889 2447 | office
+64 21 272 2447 | mobile
Contents
Why go digital? |
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| Create a great customer experience | This Google search leads to articles that provide good tips on creating customer loyalty by creating a great customer experience. |
| The 2015 Millennial Majority Workforce: Study Results | Millennials will be the largest generation in the U.S. workforce as of 2015. Yet businesses have a difficult time hiring members of this youngest professional generation. |
| Millennial Workers Want Greater Flexibility, Work/Life Balance, Global Opportunities | The Millennial generation, those born between 1980 and 1995, seek more workplace flexibility, better balance between their work and home life, and opportunity for overseas assignments as keys to greater job satisfaction, according to the largest, most comprehensive study conducted into the attitudes and behaviors of Gen Y – a two-year undertaking initiated by PwC. |
| Work Life Integration: The New Norm | Gone are the days when you could come home from the office and unplug. We are now living in a 24/7, always connected business environment. Your company doesn’t stop running when you leave the office or when you go on vacation. For the past few decades, journalists, authors, speakers and executives have talked about the importance of work life flexibility but that discussion has shifted in this new environment. |
| What Millennials Want In The Workplace (And Why You Should Start Giving It To Them) | Some experts argue that it’s time for older generations—especially the cranky and cynical Generation X, which covers the ages of roughly the mid-30s to late 40s and which seems to have the testiest relationship with its younger sibling—to spend less time judging and more time engaging the millennials. |
| Millenials Coming of Age (Infographic) | One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come. |
| Thanks Millennials! The Digital Revolution is Only Just Beginning | Millennials are the largest generation in the history of the United States. And as digital natives, they are going to usher in some big changes to how we lead and manage organizations. |
| Technology adoption lifecycle | The technology adoption lifecycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. |
| Are my files really safe if I store them in the cloud? | The days of keeping all your documents, photos and music on your computer’s hard drive are gradually coming to a close. Today, cloud storage is helping to solve the ever-present need for more storage space to hold all of your digital property. But is your critical business data safe out there on the Internet? |
| Netsafe – a great kiwi resource | NetSafe is an independent non-profit organisation that promotes confident, safe, and responsible use of online technologies. |
| NZ Privacy Commission: Cloud Computing – a guide to making the right choices | Shifting to the cloud can make good business sense, but there’s a lot to weigh up. One question that often worries businesses is whether their client and staff information will be safe if they switch to cloud services. The New Zealand Privacy Commission has developed a privacy checklist to help you to answer that question. The checklist and its supporting material set out the most important privacy queries you should think about, and ask your cloud provider about. |
Digital Marketing |
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| Infusionsoft Scorecard | Infusionsoft is a marketing automation service for SMEs. This online assessment tool evaluates your website and activities, rates your marketing efforts, and offers suggestions for improvement. Of course, it’s geared to sell you the Infusionsoft service. But even if you’re not interested in their service, the assessment tool provides useful insights. It’s also an interest example of digital marketing. As you go through the assessment and see how they follow up, study the process to see if a similar process would be helpful for your business. |
| Marketo Marketing Blog | Marketo is a high-end marketing automation solution designed (and priced) mainly for larger enterprises. However, it’s blog had many nuggets of useful information. Sign up for their Email Updates to see how their marketing automation process works. Use an email alias if you can so that you can switch if off if it becomes annoying. |
| Predicable Revenue | This book describes the process used by Salesforce.com to reliably generate a steady flow of leads. The process involves both inbound and outbound marketing techniques. It’s definitely worth reading. |
| Ask. | This book describes a process that involves the use of surveys to engage customers. It’s clever in that you not only learn what people really want to buy, but you also find customers (or they find you) in the process. |
Productivity Suites |
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| Microsoft Office 365 | Microsoft Office 365 for business provides virtually anywhere access to Office applications, enterprise-grade email, file sharing, conferencing, a public website, and more cloud services. | CloudCandle Report |
| Google Apps for Work | Google Apps for Work is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. | CloudCandle Report |
| Zoho | Zoho.com offers a comprehensive suite of online business, productivity & collaboration applications. | CloudCandle Report |
Accounting |
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| MYOB Essentials | MYOB Essentials is easy online accounting software that includes payroll. | |
| Xero | Basic general ledger. Easy to use. Large ecosystem of add-ons. Large base of certified accountants & bookkeepers | CloudCandle Report |
| Reckon Cloud Accounting | Reckon Accounts Hosted is complete accounting with the convenience of accessing your data file anywhere, anytime over the internet, from a range of platforms. | |
File Sharing |
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| Google Drive | Google Drive lets you store and access your files anywhere – on the web, on your hard drive, or on the go. 15 GB storage for the free account. | CloudCandle Report |
| OneDrive | Easily store and share photos, videos, documents, and more — anywhere, on any device, free. 7 GB free storage when you sign up. | |
| Dropbox | Dropbox lets you bring your photos, docs, and videos anywhere and share them easily. LANSync makes it a good choice to minimize data usage. 2 GB storage for the free account. | CloudCandle Report |
Data Backup |
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| Backupify | Backupify is a cloud-based backup and recovery system for Google Apps, Salesforce, Flickr, Twitter, Facebook, and more. | CloudCandle Report |
| Backblaze | Backblaze is an online backup tool that allows Windows and Mac OS X users to back up their data to an offsite data center. | CloudCandle Report |
| Crashplan | CrashPlan backup software offers a convenient way to back up and store personal, business and enterprise data securely – offsite, onsite and online in the Cloud. | CloudCandle Report |
| Other notables | Files sharing services like DropBox and Box can also serve as off-site data backup | |
Project Management |
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| Basecamp | Basecamp keeps all your projects, data and people in one place | CloudCandle Report |
| SmartSheet | Smartsheet is an intuitive online project management tool enabling teams to increase productivity using cloud, collaboration, & mobile technologies. | CloudCandle Report |
Customer Relationship Management (CRM) |
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| Highrise | Highrise CRM helps you manage your contacts, keep track of who said what when, schedule follow-ups, set reminders, and convert leads into done deals. | CloudCandle Report |
| Insightly | Insightly is the #1 Online Small Business CRM & Project Management software company used by over 350000 people worldwide. | CloudCandle Report |
| Batchbook | Batchbook is a simple tool to help small businesses build meaningful relationships with their customers. Use Batchbook to organize disperse contact information and access it from the cloud. Integrates with many other cloud services. | |
| Other notables | Many online services have contact management and CRM-like features. This is an area where integration can be very useful. | |
Social Media |
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| TweetDeck | TweetDeck is a social media dashboard application for management of Twitter accounts. Organize and build custom timelines, keep track of lists, searches, activity and more—all in one interface. | |
| Buffer | Buffer is a social media content publishing tool. Fill up your Buffer at one time in the day with your social media content and Buffer automagically posts them for you throughout the day. Buffer works with Twitter, Facebook, LinkedIn and Google+ | |
Data Analysis |
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| GoodData | GoodData turns data that underperforms into business intelligence reporting that overachieves. Get real-time, actionable insights with GoodData | |
| PowerPivot for Excel | Power Pivot is a powerful data mashup and data exploration tool based on xVelocity in-memory technologies providing unmatched analytical performance to process billions of rows at the speed of thought. | |
Web Hosting & Analytics |
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| HostGator | HostGator is a leading provider of website hosting, VPS hosting and dedicated servers. | |
| Google Analytics | Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. | |
Service Integration |
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| Zapier | Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. | |
| OneSaas | OneSaas connects cloud apps and synchronizes the data | |
Infrastructure |
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| Amazon Web Services | Amazon Web Services (AWS) delivers a set of services that together form a reliable, scalable, and inexpensive computing platform “in the cloud” | |
| Force.com | Force.com offers an extremely powerful, scalable, and secure cloud computing platform. | |
| Google Cloud Platform | Google Cloud Platform provides cloud computing services that allow you to build applications and websites, store data and analyze data on Google’s infrastructure. | |
| Windows Azure | Windows Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. | |
| Rackspace | Cloud, managed and hybrid hosting | |
Free Software |
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| BizSpark | The Microsoft BizSpark program provides technology, support, visibility, and community to promising startups and entrepreneurs at no charge. | |
More Information |
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| CloudCandle | CloudCandle is your source for genuine information about online services and the companies behind them. Nothing fancy, just honest information about cloud computing. | |
| GetApp | Discover and compare over 5,000 business apps. The ability to compare apps side by side is really useful. But keep in mind that the information on this site is provided by vendors who pay to be listed. You may want to do some independent verification on the apps that you find interesting. | |
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