Looking Up!
A guide to the Internet for NZ businessPractical guidance for non-technical business people
No techno-babble. No sales pitch. Just really useful information to help you make better use of Internet technology in your business.
Contents
What's this all about?
Topics
- The Purpose of this Guide
- Your Pain Points – How This Guide Can Help
- A Few Thing To Consider When Going Digitial
Making Better Use of Time
Topics
- Saving Time by Getting It Done Online, Anytime, Anywhere
- Saving Time through Automation and Integration
Show Me The Money
Topics
- Making Money – Optimize Your Sales & Marketing
- Saving Money – Streamlining Your Operations
- Raising Money – Online Sources of Capital
Its All About The People
Topics
- The Rise of the Millenials
- Using The Internet To Find, Hire, Onboard and Retain Good People
- Online Tools for Managing People and Projects
Internet Safety Basics
Topics
- Staying Protected – How to Harden You Systems
- Staying Protected – How To Manage Passwords
- Privacy Concerns
- Is Your Email Phishy?
- Ransomware – An Emerging Threat
- Is Your Mobile App Spying On You?
- The Golden Rule of Business Backups
Additional Resources
Additional Resources
Credits
Thank you to all who’ve contributed to the initial development and continual refinement of this guide. Your input has been invaluable. – Martin Danner
Jason Danner – Aerorock Dan Danner – Aerorock
Anna Verboeket – Crown Fibre Holdings
Craig Young – Telecommunications Users Assoication of New Zealand (TUANZ)
Wayne Voss – Auckland Tourism, Events and Economic Development
Dorian Scott – ecentre at Massey University
About Looking Up!
Hi, I’m Martin. I’m creating this guide to help New Zealand business owners and managers make effective use of the Internet. I’m a co-founder of Aerorock, an IT services company dedicated to providing the education, training, implementation and support for small to medium-sized businesses transitioning to the digital economy. You’ll find more information about me here.
An Open Source Project
To help me make this guide as relevant as possible, I’m enlisting the support of people like you – business owners and managers who want to make the best use of digital technology – to be my advisers and editors. You’ll not only get early access to the contents of this guide as it’s developed, you’ll also have a say in its development and you’ll get credit for your assistance.
Your pain points
Most businesses have three major pain points: time, money and people. This guide shows you how to leverage the Internet to address these age old issues in smart and innovative ways. With your input, this guide will focus in on technology solutions for your most important issues and opportunities.